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Why No One Wanted A&W's Third-Pound Burger

Getty
Getty

Americans have loved McDonald’s Quarter Pounder ever since a franchisee introduced the iconic burger to the country in 1972. In the 1980s, A&W attempted to capitalize on the success of the Quarter Pounder—and drum up a little competition for Ronald and friends—by introducing a third-pound burger. The bigger burger gave consumers more bang for their collective buck. It was priced the same as the Quarter Pounder but delivered more meat. It even outperformed McDonald’s in blind taste tests, with consumers preferring the flavor of A&W’s burger.

But when it came down to actually purchasing the third-pound burgers, most Americans simply would not do it. Baffled, A&W ordered more tests and focus groups. After chatting with people who snubbed the A&W burger for the smaller Quarter Pounder, the reason became clear: Americans suck at fractions. Alfred Taubman, who owned A&W at the time, wrote about the confusion in his book Threshold Resistance:

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3. Portugal is entirely powered by renewable energy for four days
Roula Khalaf
74个重点城市细颗粒物(PM2.5)年均浓度下降9.1%;
Comparing regions within specific categories of costs, the EIU notes that Asian cities are the most expensive for grocery shopping, with Seoul in South Korea the priciest for food. European cities are the most expensive in terms of recreation and entertainment.
而在非手术整形中,注射肉毒杆菌和激光脱毛依然是最受欢迎的。

Not understanding that a fourth is actually smaller than a third, many consumers eschewed the better-tasting burger in favor of the one they thought was the better deal. According to Taubman, A&W recalibrated their marketing, saying, “The customer, regardless of his or her proficiency with fractions, is always right.”

'How do I explain the fact that I got a GQ Man of the Year award and no women's magazines and no women's organisations have supported me?
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Getty

It didn’t last, but they gave it another shot with the “Sirloin Third Pounder” just last year. That one is gone now, too, but the mighty Quarter Pounder remains a mainstay.

Coursera Has Teamed Up With Disney and Pixar to Celebrate Soul With a Curated Selection Of Courses Aimed at Maximizing Your Creative Side

Coursera
Coursera

The reason for its high valuation is based on the fact that it was the first time China Post released stamps featuring the Chinese Zodiac since the establishment of the People's Republic of China in 1949.
Chicago-based rival AT Kearney is also preparing for a change at the top, with a vote to replace Johan Aurik, who has already served the maximum two terms as managing partner, due to take place in the first quarter of 2018. His replacement will be expected to focus on how to pull AT Kearney out of the ranks of mid-sized players.

Passion is the fuel of life. It helps ignite our creativity and gives us a purpose in our careers, in our relationships, and even at home when we’re enjoying our favorite hobbies. And the easiest way to spark our passion is through education. In celebration of Disney & Pixar’s Soul streaming only on Disney+ on December 25, Coursera has curated a unique collection of courses for you to explore your artistic and creative interests for personal development and learn new ways to bring passion and purpose to your career.

There are six exclusive collections in all, with each containing six courses organized around a particular theme. If you’re the kind of learner who’ll be taking multiple courses, consider getting a Coursera Plus subscription, which gets you unlimited access to more than 3000 courses—including everything in the collections.

Whether you’re looking to pick up a new hobby, make a move for your dream career, or just want to learn to embrace life’s little pleasures, there’s a course here for anyone looking for a new spark. Plus, from November 20 through December 4, all of the courses in the Soul collection are free for Coursera’s Black Friday promotion. Find your perfect course collection below.

Disney & Pixar/Coursera

The Creative Life

Roth, 60, is a professor at Harvard University in Boston. Shapley, 89, is a professor emeritus at University of California Los Angeles.
一位著名神经学家的遗作引发的争议
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佳士得拍卖行声称日内瓦拍卖会有7次珠宝拍卖创下了记录,包括历史成交价格最高的黄色钻石—— 100.09克拉的格拉夫鲜彩黄钻戒指,拍卖价高达1630万美元。
More than 100 countries are ranked according to 82 indicators of innovation, which is critical to driving growth in a competitive globalised world, said "The Global Innovation Index 2016". China's move up from 29th last year marks the first time a middle-income country has joined the top 25.
相比之下,小型货车销量却开始走下坡路,其成交量仅为7.13万台,同比跌幅31%。
2010年的头号热门搜索问题是“如何打领带”,其次是“如何减肥”、“如何接吻”以及“如何写简历”。

Creative Careers

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Tommy Wiseau and Greg Sestero become friends after meeting each other in an acting class in San Francisco. Hoping to achieve Hollywood stardom, Sestero moves to Los Angeles and signs on to appear in his buddy's project. Financed with his own money, Wiseau writes, directs and stars in "The Room," a critically maligned movie that becomes a cult classic.
UK schools account for more than a third of all graduates from the top 50 pre-experience programmes and not only attracted nearly half of all female students but also almost half of all international students. Indeed, 94 per cent of students enrolled in a UK MiF pre-experience programme in 2014 were from overseas. About 85 per cent of these students were from outside the European Economic Area, including 55 per cent of the overall number from mainland China.
Embrace the world
5. Fan Bingbing - $17 million
The global battle for the living room continued in Germany with Sony announcing it 2has sold 10 million PlayStation 4s worldwide. To keep that momentum going, Sony announced a number of exclusive new titles at the show, including the action game Hellblade from developer Ninja Theory, the open world adventure game Wild from Rayman creator Michel Ancel, the shooter Alienation from Housemarque, and Q Games genre-bending The Tomorrow Children. Microsoft announced that Square Enix and Crystal Dynamics Rise of the Tomb Raider, the second game in the rebooted Lara Croft franchise, will be an Xbox exclusive in 2015. Xbox will also be getting another big sequel next year with Halo 5: Guardians.
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In its decision to not boost its monetary stimulus efforts, the Bank of Japan noted industrial production was one area where the economy was just puttering along. Certainly, there were other parts of the economy, such as the labour market, that were doing much better.

Purposeful Living

Average age: 37
Supporting Actor in a Comedy: Louie Anderson, “Baskets”
2. Shanghai, China-The enormous metropolis of Shanghai—China's most populous city—has an historic urban core which sits alongside its status as a contemporary, global financial hub.
在西方国家更新、更广泛的国民身份认同里,白人们也有自己的一席之地。但是除非他们接受这一点,“白”的危机仍会持续存在下去。
Since you will be spending so much time in your office space, you should be comfortable enough to enjoy what you do. A comfy chair will keep you pleased throughout the day. We recommend the Allak Swivel Chair, $59.99, at Ikea.com. If you need music to keep your mind stirring, we recommend the Sound System iPod Speaker, $220, at UrbanOutfiters.com.
在苹果(Apple)的蒂姆库克(Tim Cook)支持AR后,该技术可能是更大的机遇。苹果最新操作系统及新款手机iPhone X纳入了AR技术。

Professional Development

On April 24, Zhou took the pesticide to the Yimin Technician Training School in Rongchang, Chongqing and hid the toxic substance under a desk.
Chinese Premier Li Keqiang delivers a government work report during the opening meeting of the fourth session of the 12th National People's Congress at the Great Hall of the People in Beijing, capital of China, Mar 5, 2016.
中国政府鼓励向中小规模的借款人放贷,其中很多贷款者没有信用纪录。分析师预计,在金融上表现活跃但没有信贷渠道的中国消费者有5亿之多。
201001/93691.shtml重点单词
In October, the government announced that it was ending the decades-old "one-child policy," which restricted the number of children that married couples are allowed to have. The new regulations will not take effect until next year.
Like a lot of critics, I chafe against the arbitrariness of lists even as I recognize their utility. Since I can never stop at 10 — how could I, when something like 900 movies were released in North American theaters? — I picked 15 to match the year, ranked them and ended up fudging that count. So maybe technically it’s a top 20. The slots with more than one title aren’t ties, but double features, paired movies that complement, contend with or amplify each other’s best qualities.
确实有人有近乎完美的记性,可以从过去经历中检索出大量信息。只是,即使很多人认为这样的记忆已经很完美,他们有的时候也不能准确清晰地记起一些特定的细节。虽然真正完美的记忆并不存在,但你还是可以拥有近乎完美的记忆力,超越这些记忆达人,去抵抗岁月给你带来的疾病和健忘。

Personal Development

A few recent scientific papers say that such long-lasting kinks in the jet stream have become more likely because global warming is rapidly melting the sea ice in the Arctic, but many leading scientists are not convinced on that point.
据外媒体育网站sbnation.com报道,德国战车在刚刚结束的比赛中以四粒进球完胜葡萄牙。比赛结果令人震惊,多数观察员原本希望葡萄牙的攻势能更猛烈些。但这是否是本届世界杯又一场比分悬殊的比赛?的确不足为奇。
尽管法国和西班牙的商学院在“无工作经验要求”项目排行榜上位居前列,但英国商学院才是该榜单的真正“大户”,50所上榜商学院中有17所是英国的,领先于美国(8所)和法国(6所)。两所英国商学院——伦敦商学院和剑桥大学(University of Cambridge)贾奇商学院(Judge Business School)——在“有工作经验要求”项目排行榜上领跑。
The 12 US schools that appear in this ranking are the most gender balanced on average, with cohorts that are 48 per cent female.
Sweden’s Proponent of ‘Feminist Foreign Policy,’ Shaped by Abuse
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More advanced components are in short supply, however, which could leave many customers waiting long after September to get hold of the new iPhone. That presents an opportunity for rivals such as Samsung’s new Note 8 or Essential, the smartphone maker led by Android co-founder Andy Rubin, which is targeting premium customers such as Apple’s with its slick $699 device. Google is also said to be preparing a new version of its Pixel smartphone, which has proved popular with early adopters.
该读数最后一次高于50是在2月份。对于该指数来说,是否高于50是区分制造业活动是扩张还是收缩的荣枯线。
adv. 有意地,故意地

Career Change

Caleb Rogers is one of two people facing legal action from gaming studio Epic Games for using cheat software to play the game Fortnite.
以下是今年BrandZ全球最具价值品牌百强榜出现的一些趋势:
“我非常激动,皮草被禁止参加伦敦时装周是个巨大的进步!” 费斯回应道。
今年剩余时间将是大西洋两岸首次公开发行(IPO)的繁忙季节,意大利倍耐力(Pirelli)(见题图)、阿里巴巴(Alibaba)支持的百世物流(Best Logistics)和视频流媒体平台Roku等公司都将上市。
The mattress comes with sensors inside the bed that can detect pressure and send messages to the app, which spares no details. The app not only detects movement on the bed, but also records the intensity and speed at which people are getting it on.
Bored with your day-to-day life? It’s time to go on an adventure and refresh yourself! The Antarctic is undoubtedly a good choice. Watching native penguins playing and seeing millions of seabirds flying across the sky is much more exciting than watching TV documentaries. Imagine how cool and fascinating it is to be in a world of majestic icebergs and unexplored mountain ranges. But remember, it’s a polar region, so prepare well before you set off. Insulated boots, warm coats, gloves, wool socks and hats are a must.
Han emphasized that the risk of infection still remains because college students, who are sexually active, might have unprotected sex because they are susceptible to external influences.
由于预算充足,该公司的部门经理们可以用独一无二的个性化方式来奖励自己的下属。以下是两个曾给出的奖励:免费在马术训练场驰骋、附带套索和马术表演课程的烤肉野餐。
move动+ment表名词,“行为或结果”→运动

Stream Disney & Pixar’s Soul December 25 only on Disney+, and learn more about Coursera Plus here.

20 Thanksgiving Facts to Liven Up Your Meal

Share these Thanksgiving facts in between mouthfuls of pumpkin pie.
Share these Thanksgiving facts in between mouthfuls of pumpkin pie.
Element5 Digital, Unsplash

While you’re gathering with loved ones this Thanksgiving—whether in person or over Zoom—you may find yourself making small talk family you haven't seen in a while. These 20 facts are sure to keep them fascinated until it’s time for the feast to begin.

1. There’s a connection between Thanksgiving and “Mary Had a Little Lamb.”

Writer Sarah Josepha Hale is credited with the 1830 poem "Mary's Lamb," which was eventually turned into the famous children's song. (Whether she was behind the entire poem is still debated.) But although the tune has been a childhood favorite for well over a century, it's arguably not even Hale's most important contribution to the United States. As a native of New Hampshire, Hale had grown up with Thanksgiving festivities and was dismayed the holiday wasn't federally recognized. When she became editor of Godey's Lady's Book, she used her platform to write editorials and articles about the celebration, and also lobbied the government to declare an official holiday.

Hale used the outbreak of the Civil War to push even harder for a national day of Thanksgiving, thinking that setting aside one day for the entire country “would be of great advantage, socially, nationally, [and] religiously.” Abraham Lincoln agreed, and in 1863 he released an official proclamation that made Thanksgiving the final Thursday in November.

2. Not everyone thought Thanksgiving was a great idea.

Even the thought of pumpkin pie couldn't sweeten some people on the idea of Thanksgiving. 272447, Pixabay

When Lincoln declared the national holiday again in 1864, a Confederate editorialist from Richmond took the opportunity to insult both the Yankees and the recently re-elected Lincoln, saying: “This is an annual custom of that people, heretofore celebrated with devout oblations to themselves of pumpkin pie and roast turkey.”

3. For a short time, “Franksgiving” existed.

With only two exceptions, later presidents would follow Lincoln’s tradition of declaring the final Thursday in November Thanksgiving—until 1939, when Franklin Delano Roosevelt bumped it up a week in response to pressure from American retailers. You see, many people don't start holiday shopping until after Thanksgiving, so when the final Thursday coincided with the last day of the month, it cut the holiday shopping season—and sales—short. Though the calendar change made retailers happy, it angered FDR's opponents. Conservative states refused to acknowledge the holiday they referred to as "Franksgiving," continuing to give thanks on the last Thursday of the month. The split continued until a compromise was reached, and FDR signed legislation that made the fourth Thursday official.

4. Thomas Jefferson wasn’t a fan of Thanksgiving.

Until Lincoln standardized the date and tradition of Thanksgiving proclamations, presidents were far more haphazard in declaring it. George Washington issued Thanksgiving proclamations and John Adams issued proclamations for fasting and prayer. But Thomas Jefferson didn’t. At the time, Thanksgiving was very closely tied with religion and prayer, and Jefferson was a staunch supporter of the separation of church and state. In a letter to Reverend Samuel Miller in 1808, Jefferson wrote,

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Libby has posted the lyrics on her YouTube channel in the comments section, but here they are for you. There are plenty of lovely English expressions and British English slang that I’ve highlighted in bold for you. Can you guess the meaning? What does “OMG” stand for?
The report said."It is important to balance economic measures of societal progress with measures of subjective well-being to ensure that economic progress leads to broad improvements across life domains, not just greater economic capacity," the report said.
Asli Erdogan
On April 24, Zhou took the pesticide to the Yimin Technician Training School in Rongchang, Chongqing and hid the toxic substance under a desk.
ac+cur关心+ate→一再关心,弄精确为止→准确的,精确的
STEP 2: STIM
鉴于她的成功,她再也无法过上平凡人的生活。
200912/93010.shtml
卓越雇主排名:12
时间:2011-12-06 编辑:Jasmine
There will no longer be any legal obstacle to the implementation of a universal two-child policy, if the draft amendment to the family planning law is approved by the top legislature by Sunday.

5. The first Thanksgiving feast looked very different from what we’re used to.

There was no cranberry sauce, no mashed potatoes, no sweet potatoes—and possibly no turkey. Some historical documents that recorded that first Thanksgiving have survived, so we know the Wampanoag brought deer. Wild turkey may have been part of the menu, but certainly not a focus or a centerpiece like it is today. Instead, they likely dined on passenger pigeons, swan, eel, lobster, clams, and mussels. Side dishes may have included corn, beans, and vegetables like turnips and squash.

6. There were no balloons at the first Macy’s Thanksgiving Day Parade.

The 40-to-75-foot brightly colored character balloons are a hallmark of the Macy's Thanksgiving Day Parade these days, but when the parade debuted in 1924, there was not a single balloon in sight. Instead, there were nursery rhyme-themed floats, a visit from Santa Claus, and real animals borrowed from the Central Park Zoo. The first character balloon—Felix the Cat—was introduced in 1927. The next year, newspapers announced that the helium-filled balloons would be released at the end of the parade. They were fitted with a special release valve so that around a week later they would come back to the ground and members of the public could send them to Macy’s for a reward.

7. To promote his state as the birthplace of Thanksgiving, a senator appeared on The Tonight Show dressed like a pilgrim.

Not everyone believes the first Thanksgiving took place in Plymouth. On December 4, 1619, a ship called the Margaret landed in what is now Virginia. Captain John Woodlief documented the day as one that must be celebrated “yearly and perpetually kept holy as a day of Thanksgiving to Almighty God"—and the settlers did, until many of them were slaughtered by the Powhatan in 1622. More than 300 years later, Virginia Senator John J. Wicker, Jr. spent much of the 1960s pushing his state as the birthplace of the first Thanksgiving, even appearing on The Tonight Show dressed as a pilgrim.

8. The Turducken’s history goes beyond Thanksgiving.

John Madden may have popularized the practice of stuffing a chicken into a duck and the duck into a turkey. But he certainly didn't invent the idea of meat nesting dolls. The practice goes all the way back to at least 1774, when an edition of the book The Art of Cookery documented a "Yorkshire Christmas Pie" that involved stuffing pigeon, partridge, fowl, and goose into a turkey. Even more elaborate examples followed, including an 1807 creation called the "roast without equal" by Alexandre Balthazar Laurent Grimod de La Reynière; it included up to 17 different birds. The tradition eventually found its way to New Orleans, which is where Madden enjoyed his first turducken experience. "It smelled and looked so good," Madden told The New York Times in 2002. "I didn't have any plates or silverware or anything, and I just started eating it with my hands.'' He began promoting the dish on-air, and the legend was born.

9. You probably can’t carve your Thanksgiving turkey as fast as Paul Kelly.

Kelly, a British turkey producer, is the Guinness World Record holder, with a warp-speed time of 3 minutes and 19.47 seconds. He also holds the turkey plucking record, besting even Gordon Ramsay: Kelly plucked three birds in 11 minutes, 30.16 seconds, while Ramsay came in a close second at 11 minutes, 31.78 seconds.

10. Thanksgiving Eve is one of the biggest drinking nights of the year.

After a night at the bars, he probably didn't feel as enthusiastic on Thanksgiving morning.MabelAmber, Pixabay

Forget New Year's Eve. According to the Wall Street Journal, "Blackout Wednesday" is the top drunk-driving night in many parts of the United States. The unfortunate phenomenon is likely due to college students (and other people who are home for the holidays) catching up with old friends the night before their family gatherings. In 2012, Mothers Against Drunk Driving reported that there are more drunk driving deaths at Thanksgiving than at Christmas.

11. "Jingle Bells" was originally a Thanksgiving song.

We may associate the cheerful song with Christmas these days, but when James Lord Pierpont wrote it in the mid-19th century, he likely intended it to be sung at Thanksgiving. The tune was originally called "One Horse Open Sleigh." While the transition from one holiday to the other is a little fuzzy, one thing's for sure—"Jingle Bells" was firmly in the Christmas lineup by December 16, 1965, when astronauts Wally Schirra and Thomas Stafford played it on a harmonica while in orbit on Gemini 6, making it the first song played in outer space. The pranksters launched into the song after announcing that they had spotted a UFO of some sort.

12. Your family doesn’t want to talk politics at Thanksgiving dinner.

According to the 2017 Meyocks Thanksgiving Survey, 36 percent of people say politics should be avoided at Thanksgiving. If you have a relative who won't leave the subject alone, Lizzie Post, co-president of the Emily Post Institute and great-great-granddaughter of Emily Post, advises that it's best to say, "I would really love to get away from politics at the Thanksgiving table this year."

13. There’s a reason the Detroit Lions and the Dallas Cowboys always play football on Thanksgiving.

Spoiler alert: It was all a marketing scheme. When the Lions franchise moved to Detroit, Michigan, from Portsmouth, Ohio, in 1934, the citizens of Detroit weren't as excited to get a team as you might think—because they already had one, baseball's Detroit Tigers. In an attempt to get the city excited about its second team, owner George Richards came up with the idea of having a game on Thanksgiving. Because he was well-connected, Richards managed to convince NBC to broadcast the game on 94 stations across the U.S. It worked: The Lions filled the stadium to capacity and had to turn fans away at the gate. When the Dallas Cowboys picked up on the marketing scheme in 1966, fans broke the attendance record, and both teams have upheld the Turkey Day tradition nearly every year since.

14. The way we depict pilgrims is all wrong.

The black outfits, white collars, and buckled hats aren’t accurate. The actual pilgrims wore trousers, shirts, and dresses of various colors. Women sported colors like red, earthy green, brown, blue, violet, and gray. Men preferred white, beige, earthy green, brown, and black, but we also have evidence that one of the dlders, William Brewster, wore a red vest and a purple vest. The way the Native Americans are depicted is also misleading: "[They] certainly didn't go around in the chilly New England autumn half-naked," said Laurence Pizer, the former director of Pilgrim Hall Museum in Plymouth, Massachusetts.

15. "Unthanksgiving" is celebrated every Alcatraz Island.

Every year, indigenous people and their supporters gather at Alcatraz for a sunrise service where they give thanks for the survival of their people. The event was originally founded in 1975, partially in response to the story we're told about Pilgrims and indigenous people living in harmony. "That's not what happened and we know it," says Andrea Carmen, the executive director of the International Indian Council. But over time, the group has adopted a different outlook. "The message of Unthanksgiving doesn't convey the true feeling of indigenous people," Carmen told the East Bay Express, "which is to give thanks every day for our survival, and the survival of the natural world, and the courage of our ancestors who fought and struggled and resisted to keep our culture alive for us." Now more properly called the Indigenous Peoples Sunrise Ceremony, events include traditional dances and a prayer to the rising sun.

16. There’s a Thanksgiving wine.

Beaujolais Nouveau, a fruity red wine from the Beaujolais region of France, is annually released on the third Thursday of November, also known as Beaujolais Nouveau Day. The release date has become quite the event in Paris, where people have competed since the 1950s to see who can get the first bottles from Beaujolais to Paris. Marketers in the U.S. have used the November release date to pair the wine with the holiday, recommending Beaujolais as a terrific match for turkey.

17. Butterball isn’t the only turkey hotline you can call for help with your Thanksgiving feast.

These turkey hotlines can help home cooks avert a Thanksgiving feast fiasco.A-Ray, Pixabay

The Butterball Turkey Talk-Line is famous for the calls it gets from uncertain cooks on Thanksgiving. But 1-800-BUTTERBALL isn't the only game in town. If you can't reach any of the 50+ Butterball experts, you can also call the following numbers:

  • 奥巴马取得胜利,也以为着在接下来四年的发展道路:关于国家开支、税收、医疗健康、政府的角色,还有应对中国发展和伊朗核问题等的外交措施。
  • 卫浴企业向大家居之路转型 营销模式需“取”之有道
  • 周二发布的官方数据显示,中国的出口在今年10月出现了连续第二个月收缩,这表明内需是PPI上涨的主要推动因素。

18. At one point, you could have called Julia Child for Thanksgiving dinner help.

Who needs a turkey hotline when you have Julia Child herself as a resource? During the 1970s and '80s, Child's number was publicly listed in the phone book, so enterprising home chefs took it upon themselves to dial her digits when they were having cooking troubles on Thanksgiving. Though she could have left her number unlisted or simply unplugged her phone on high-traffic days, Child refused. She always answered the phone, and, most of the time, she just told them whatever they needed to hear so they could chill out and enjoy their holidays, including to simply serve the turkey cold.

19. The most popular Thanksgiving dishes may surprise you.

According to Google’s 2017 list of the most popular Thanksgiving side dishes in every state, people’s dinner plates may look pretty different. While favorites like stuffing, green beans, sweet potatoes, and pecan pie make many lists, there are also a few surprises. If you live in South Dakota or Oregon, don't be surprised to find Ambrosia salad on the table. Ohio is particularly fond of seven-layer salad, while sausage stuffing is on the menu in Connecticut. Arizona prefers pumpkin roll, while New York can't do without acorn squash.

20. Black Friday isn’t named for the day businesses got back into the black.

You've probably heard the tale that the massive amounts of shopping that take place on Black Friday is the day that many businesses finally make the financial flip from being in the red to being in the black. In reality, the term dates back to the 1950s, when the Philadelphia police used it to refer to the day after Thanksgiving, which was also the day before the annual Army-Navy football game. Local retailers tried to take advantage of the crowds by having sales and calling it “Big Friday,” which resulted in utter madness in the stores. People used the mayhem to shoplift, so between the extra traffic, crowd control, and arrests, the police were not too happy about having to work some pretty serious overtime—hence the name. By the 1980s, the discounts and super sales started creeping across the nation.